Banco W in motion
Promoting entrepreneurship with motion graphics
We are an animation provider for major client Banco W, a leading Colombian bank that focuses on supporting micro-entrepreneurs and entrepreneurship.
We have worked in a diverse team with other colleagues and our client to create visually compelling and emotionally engaging content for a wide range of media. The project is divided into several categories, each with its own focus and objectives.
Institutional Campaigns
Dedicated to communicating the bank's values and mission using animated graphics and drawings. We aim to highlight the bank's commitment to supporting micro-entrepreneurship and helping entrepreneurs succeed.
Credits
Art and Illustration: Marca Registrada
Animation: Mova
Voice Over: Ismael Cardozo
Promotional Material for Products and Services
Focused on showcasing the bank's offerings through exciting and compelling animations. We want to illustrate the benefits and features of each product or service in a way that resonates with the audience.
Credits
Art and Illustration: Marca Registrada
Animation: Mova
Voice Over: Ismael Cardozo
TV Commercials
We create visually striking advertisements that will highlight the bank's products and services. We work on these contents with other colleagues, agencies and audiovisual producers, working as a team we achieve great results.
Credits
Art and Illustration: Marca Registrada
Production: Johnathan Álvarez
VFX and Animation: Mova
Music and Performance: Grupo Salpicón
Video Tutorials
We develop explainer videos that will provide users with easy-to-follow instructions on how to use the bank's services and products.
Credits
Art and Illustration: Mova, Marca Registrada
Animation: Mova
Voice Over: Ismael Cardozo
Stories of Greatness
Is an animated series featuring inspiring stories of successful micro-entrepreneurs supported by the bank. Through motion graphics, we aim to create an emotional connection with the audience and showcase the positive impact of the bank's support.
Credits
Art and Illustration: Marca Registrada
Animation: Mova
Voice Over: Banco W
Video Lyrics
We use music, jingles, and catchy and funny lyrics to promote the bank's philosophy in different media. We work with renowned artists such as ChocQuibTown and Grupo Salpicón.
Credits
Art and Illustration: Mova, Marca Registrada
Animation: Mova
Music: Grupo Salpicón, ChocQuibTown
Social Media
Designed to create short and shareable content that can reach a wider audience on social media platforms.
Credits
Art and Illustration: Marca Registrada
Animation: Mova
Voice Over: Ismael Cardozo
