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Gif ventana de avion Mova Motion Studio

Using motion graphics, we can easily communicate any concept or idea to your target audience. If you have not seen before how an animation is made, we anticipate you that it is a very entertaining creative process. The best part is when we see everything that we imagined together come true. Here´s a sneak peek about how it is done.

Services

Let´s switch static ideas.

What can we do for you?

Brand in motion package

If you create digital content on Instagram, Twitch, Facebook or YouTube, you will like this. We designed an animated graphic package that can take your streams, lives, reels or posts to another level. How? Animating your logo, text, titles, call to action buttons (like a subscribe button), stickers and everything we can imagine.

Mapping projection animation

We have extensive experience creating animation for mapping projection projects. If you are a producer specialized in creating this type of content and events, let’s partner up!.

Explainer

Motion graphics can be a perfect resource to explain something that other resources such as words, photography or an audiovisual production cannot easily achieve. With a motion graphics video of less than 1 minute you can explain effortlessly something that could take a person half an hour to do so. Communicating a message in a clear and practical way is our goal.

VFX & GFX

Many of us have a favorite opening or intro from a TV series or movie. And like a good opening, there are many other contents in which the graphics, live action footage and effects combine to create awesome video content. This is something we love to do.

Promotional

A promotional video is used for marketing and sales purposes. Creating a promotional video is a great opportunity to gain attention and make a good impression on your target audience or customers. We help you achieve it.

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Animation Brief gif Mova Motion Studio

Animation process

Animation Script gif Mova Motion Studio

2. Script

Writing a script is key to the audiovisual process because with this document we define the fundamental message in the simplest and clearest way possible for your target audience. Once the script is approved, we have the conceptual and communicative foundations of our animation and in this way we can advance in its production.

1. Briefing

Every video starts with a good conversation. At this stage we want to know your brand, product or service. In this way we can understand and develop the message you want to communicate to your target audience. We will also define a work plan with defined objectives, references and deliverables.

Art Direction gif Mova Motion Studio
Animation Storyboard gif Mova Motion Studio

3. Storyboard

According to the script and the guidelines developed during the briefing, we will deliver a storyboard. This is a document that displays an illustrated reference of each one of the scenes of the animation with a caption from the script. Therefore the storyboard becomes a very valuable tool to understand how the final result of the animation will be and helps to prevent errors or setbacks.

4. Art direction

In this process we design all the elements that will appear on the screen: color palette, texts, characters, iconography, backgrounds and any visual element that the project requires. So our clients can visualize the look and feel of their video.

5. Voice Over

Here we help you choose the most appropriate voice for the animation. It could be one of the talents we work with or the voice of one of our clients. Everything can be valid and depends on the project and what we are going to communicate. We take care of recording the voice and defining its most appropriate tone.

Voice Over Animation gif Mova Motion Studio
Animation gif Mova Motion Studio

6. Animation

The most awaited moment has arrived! Here we gather all of our pre-approved resources (script, storyboard, style frames, and voice over) and bring the animation to life. This stage requires high attention to detail and commitment to all previous stages to meet the goals and client expectations.

Animation Delivery gif Mova Motion Studio

7. Delivery

Here we add the final touches to our animation by adding music and sound effects. After everything is approved, we export the video in the most appropriate format for the technical requirements of the project. And finally your video is ready to be shared!

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